The Original Hoodia That Started It All

Hoodoba® delivers 750 mg of pure Hoodia Gordonii. Wild-harvested, lab-tested, and trusted since 2003 to help you feel satisfied and stay in control.*

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why hoodoba is the gold standard

Since 2003, Hoodoba® has set the benchmark for Hoodia supplements. We use only wild-grown, mature Hoodia Gordonii, harvested after up to 10 years of natural growth. No fillers. No shortcuts. Just 750 mg of unadulterated potency in every serving. Most brands can’t even tell you what part of the plant they use. We can show you every step, from root to capsule.

independently tested. clinically respected.

Our Hoodia is independently analyzed by Alkemists Laboratories, the same trusted lab used by leading integrative health brands. Each batch is tested for identity, purity, and potency, confirming the presence of the highest level of active P57 molecule. Hoodoba® meets scientific standards trusted by health professionals, researchers, and discerning supplement users for over two decades.

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Hoodoba® Pure 750mg Hoodia Gordonii

Hoodoba® Pure 750mg Hoodia Gordonii

$39.95
Buy Now
Wild-crafted
South African
Organic
100% Pure
Hoodoba® Potent Hoodia “Feel Full” Elixir

Hoodoba® Potent Hoodia “Feel Full” Elixir

$39.95
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Wild-crafted
South African
Organic
100% Pure
Hoodoba® Pure Hi-Potency Combo

Hoodoba® Pure Hi-Potency Combo

$69.95
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Wild-crafted
South African
Organic
100% Pure

Pure Plant Power

Grown for up to 10 years to naturally develop peak potency.

Trusted Since 2003

Backed by two decades of satisfied customers and a legacy of quality sourcing.

AS SEEN ON 60 MINUTES

Featured in the original segment that sparked global interest in Hoodia.

The Plant That Shocked the Diet Industry — Hoodoba® on CNN & CBS

Featured on CNN and CBS News, Stewart Gulian lost over 80 pounds using Hoodoba® and became the face of America’s Hoodia movement.

Maximum Amount of P-57 Active Hoodia Gordonii in Leading Brands

Compare the actual amount of pure Hoodia in each brand
Amount of PURE Hoodia (mg)
800
600
400
200
0
750 mg
Hoodoba®
Hoodoba®
Hoodia: 750 mg
Filler: 0%
Real P57
600 mg
Company A
Company A
Hoodia: 600 mg
Filler: 20%
Doubtful
525 mg
Company B
Company B
Hoodia: 525 mg
Filler: 30%
Doubtful
375 mg
Company C
Company C
Hoodia: 375 mg
Filler: 50%
No
215 mg
Company D
Company D
Hoodia: 215 mg
Filler: 70%
No
75 mg
Company E
Company E
Hoodia: 75 mg
Filler: 90%
No
Data based on independent laboratory testing. P57 is the active molecule in Hoodia Gordonii responsible for appetite suppression.

WHY IT WORKS

From seedling to full potency takes a decade. Most brands harvest in 1–2 years. We wait.

100% Real Hoodia Gordonii

Sourced from the Kalahari Desert, our wild-grown Hoodia Gordonii takes up to 10 years to reach full potency. We use only unpeeled stems for maximum P57 — no fillers, no shortcuts, no compromises.

P57 Molecule

Found only in authentic Hoodia Gordonii, the rare P57 molecule has been studied for its potential role in promoting a natural sense of fullness. Our formula preserves the highest concentration by using only mature, unpeeled stems where P57 is most concentrated.*

No Stimulants

Zero caffeine or stimulants means no jitters, no crash. Just clean, plant-based support that customers say helps them stay in control naturally.

Trusted Since 2003

The first Hoodia brand in the U.S.A., trusted since 2002 by millions worldwide. Featured on 60 Minutes and independently tested for purity by Alkemists.

Clean Formula

Sourced from mature Hoodia Gordonii plants in the Kalahari Desert, our clean formula skips the junk — no binders, no fillers, no nonsense. Just real, plant-based support you can feel good about.

As Seen On TV/Media

Featured on 60 Minutes, NBC Today Show, Oprah Winfrey's O Magazine, BBC News, ABC-7 Los Angeles, and multiple other news channels worldwide.

What’s Inside

750mg of pure Hoodia gordonii — no fillers, no stimulants, no BS.

Alkemists Pharmaceuticals Independently certifies every bottle of Hoodoba to contain ONLY 100% pure hoodia gordonii with the highest level of P57 Available!

Don’t Fall for Fakes

Most Hoodia is underdosed, untested, and farmed. Ours isn’t.

Most Hoodia supplements are made with powdered leaves, farmed plants, or unverified species.

Hoodoba® uses only wild-grown, peeled stems from the Kalahari Desert — lab-verified for authenticity and potency.

No fillers. No caffeine. No shortcuts.

Traditionally used by San tribesmen to suppress hunger & sustain energy

Warning: Not all Hoodia is real.

Other Brands

  • 1–2 year harvest
    Young plants lack the full spectrum of beneficial compounds found in mature hoodia.
  • Peeled or powdered scraps
    Peeling removes valuable nutrients and powdered forms often contain fillers and lose potency.
  • China/Mexico knockoffs
    Imitation products grown in non-native environments lack authentic properties and potency.
  • No third-party testing
    Without independent verification, there's no guarantee of purity, potency, or safety.

Hoodoba®

  • 10-year maturity
    Fully mature plants contain the complete profile of beneficial compounds at optimal potency.
  • Unpeeled stems
    The outer layer contains valuable nutrients and compounds that contribute to the full benefits.
  • Wild-grown in the Kalahari
    Plants grown in their native environment develop the strongest natural properties and potency.
  • Alkemists® verified
    Independent laboratory testing confirms authenticity, purity, and potency of every batch.

Recommended by experts.

"
Hoodoba® Hoodia Gordonii Diet Pills is now my top recommended source for Hoodia capsules. This company has completed successful lab analysis certifying that their Hoodia is genuine. The company also uses vegetarian capsules… With all the counterfeit products on the market out there, Hoodoba® is one you can trust, and I've got the lab results to prove it.
Mike Adams

Mike Adams

the Health Ranger, Editor of NaturalNews.com
"
My extensive investigation into Hoodia diet pills and Hoodia liquids with obese and overweight patients has led me to form a definitive opinion about Hoodia in general and about the notable effectiveness of one brand in particular. In all, I have tested 35 different Hoodia products. Of the 35 ONLY HOODOBA proved worthy of my recommendation.
Professor P. Ivanov, MD

Professor P. Ivanov, MD

NewLife Health Institute